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Instant battlecard · last 90 days · sources linked

PostHog vs Amplitude

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Snapshot

Amplitude positions itself as an AI-powered platform for product teams that brings AI into building self-improving products across analytics, session replay, and experimentation.

As of October 22, 2026 · based on published and archived pages

Recent moves

last 90 days · every move links to its source

  • Aug 4 → Oct 22pricing page

    Introduced Agent Analytics and Zoning Insights: Amplitude added Agent Analytics (including trace analysis and LLM evaluators) and Zoning Insights across its plan matrix.

  • Jul 20 → Oct 22homepage

    Repositioned around self-improving products and Global Agent: Amplitude shifted homepage messaging from 'Modern Digital Analytics' to 'building self-improving products' led by their Global Agent.

  • Oct 19blog/changelog

    Integrated Amplitude with GitHub Agents: Amplitude published an integration connecting their product analytics to GitHub Agents to automate the product feedback loop.

  • Aug 4 → Oct 22pricing page

    Removed AI Visibility prompt limits from plan cards: Amplitude removed prompt allotments for 'AI Visibility' from its tier summary cards, replacing them with standard Product and Agent Analytics inclusions.

How PostHog wins against Amplitude

  • Transparent usage-based pricing: PostHog publishes transparent unit rates (e.g., $0.00005/event) with no required sales calls, while Amplitude pushes Growth and Enterprise customers to 'Custom Event based pricing' and paid add-ons.
  • Integrated context warehouse: PostHog combines 120+ data sources, SQL editor, data warehouse, and developer tooling natively, whereas Amplitude separates features into percentage-based platform add-ons.
  • Broad developer toolset: PostHog offers integrated error tracking, session replay, feature flags, and logs in one terminal-friendly tool (npx wizard), avoiding Amplitude's tiered gating on developer workflows.

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