Snapshot
Amplitude positions itself as an AI analytics platform for building "self-improving products," integrating AI into every step from analytics to feedback and code, with a "Global Agent" that leverages all platform capabilities to provide insights and actions.
As of September 9, 2026 · based on published and archived pages
Recent moves
last 90 days · every move links to its source
- Jun 8 → Sep 9pricing page
Shifted Pricing Model to Event-Based and Expanded Free Tier: Amplitude changed its primary pricing metric from Monthly Tracked Users (MTUs) to Event Volume, making its free tier more generous at 2M events/month and explicitly including AI Agents and MCP. The Plus plan also now starts at $0 with the first 2M events free.
- Jun 12 → Sep 9homepage
Refined Core Positioning to "Self-Improving Products": Amplitude has refined its core positioning from being an "AI analytics platform" to a platform for building "Self-Improving Products," with a strong emphasis on its "Global Agent" that leverages AI across all capabilities to find and make the next move.
- Jun 12 → Sep 9homepage
Introduced Agent Analytics and Enhanced AI Features: Amplitude introduced "Agent Analytics" as a new product and enhanced existing features with AI, such as "AI-powered Replays" and "AI Data Governance," centralizing these capabilities around a "Global Agent" concept.
- Jun 12 → Sep 9homepage
Expanded MCP Integration and SDK Support: Amplitude has expanded its Model Context Protocol (MCP) integration, explicitly listing support for various AI tools like Claude, Cursor, and GitHub Copilot, and providing SDK documentation for multiple platforms.
How Pendo wins against Amplitude
- Pendo provides the "largest product context graph in the world" to give AI agents the necessary context, positioning itself as the "antidote to AI slop" for more reliable AI agent performance.
- Pendo explicitly integrates signals from people and agents across the entire software development lifecycle (Plan, Build, Observe, Optimize), offering a comprehensive framework for continuous product improvement.
- Pendo's focus on surfacing where users and agents struggle and then helping to act on it, turning experience gaps into business results, provides a clear value proposition for improving product experiences with AI.
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