Instant battlecard · last 90 days · sources linked

Hotjar vs FullStory

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Snapshot

Fullstory positions itself as an intelligent digital experience platform offering behavioral analytics across customer journeys, employee workflows, and data activation.

As of October 1, 2026 · based on published and archived pages

Recent moves

last 90 days · every move links to its source

  • Jul 7 → Oct 1homepage

    Homepage tagline rebranding: Fullstory updated its homepage header and title tag to brand itself directly as 'The Intelligent Digital Experience Company'.

  • Jul 7 → Oct 1homepage

    Added Klarna customer story to homepage: Fullstory updated its homepage customer proof points to feature Klarna alongside its other enterprise case studies.

How Hotjar wins against FullStory

  • Contentsquare Free includes up to 200,000 monthly sessions, significantly higher than FullstoryFree's cap of 30,000 monthly sessions.
  • Contentsquare bundles error monitoring and funnels directly into its free tier, whereas Fullstory restricts features like Dashboards to paid plans or add-ons.

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