Instant battlecard · last 90 days · sources linked
Hotjar vs FullStory
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Fullstory positions itself as an intelligent digital experience company delivering AI-powered behavioral analytics across customer journeys, employee experience, and data activation.
As of October 15, 2026 · based on published and archived pages
Recent moves
last 90 days · every move links to its source
- Jul 21 → Oct 15homepage
Introduction of Behavioral Intelligence and AI Agents Section: Fullstory updated its homepage to spotlight behavioral intelligence, featuring AI Agents, Fullstory MCP, StoryAI Opportunities, and Workflow Intelligence.
- Jul 21 → Oct 15homepage
Homepage Title Tag Shift to Intelligent Digital Experience Company: Fullstory rebranded its homepage title from emphasizing AI-powered behavioral analytics to 'The Intelligent Digital Experience Company'.
- Jul 17 → Oct 15blog/changelog
Focus on Agentic Commerce and MCP Insights: Fullstory published articles emphasizing agentic commerce tracking and querying data directly via Model Context Protocol (MCP).
How Hotjar wins against FullStory
- Highlight free session capacity: Contentsquare Free provides up to 200,000 captured sessions per month, compared to 30,000 on FullstoryFree.
- Offer built-in analytics: Contentsquare Free includes funnels, error monitoring, and attention maps without forcing upgrades to paid plans or add-ons.
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