Hotjar vs FullStory

Snapshot

FullStory positions itself as an Intelligent Digital Experience Platform, leveraging AI-powered behavioral analytics to help companies capture user behavior, improve experiences, and accelerate AI initiatives.

As of September 8, 2026 · based on published and archived pages

• Jun 10 → Sep 8pricing page

  Introduced or Emphasized Free Plan: FullStory now prominently offers a free plan, FullstoryFree, providing 30,000 monthly sessions, 12 months of data retention, and core capabilities for up to 10 users.

• Jun 11 → Sep 8homepage

  Summer Release Event Content Now On-Demand: FullStory's "Summer Release Event" content, previously promoted with an RSVP, is now available on-demand, indicating the event has concluded and its announcements are accessible.

• Jun 10 → Sep 8pricing page

  Detailed Tiered Pricing Plans Introduced: FullStory now publicly details three main pricing tiers—Business, Advanced, and Enterprise—tailored for different organizational needs, alongside specialized solutions like Workforce and Anywhere Analytics.

• Jun 10 → Sep 8pricing page

  StoryAI Positioned as a Plan Add-on: FullStory now explicitly lists StoryAI, its AI agent feature for smarter decisions, as a customizable add-on to its core plans, clarifying its commercial offering.

• Hotjar's (Contentsquare's) free plan offers 190x more data with 200k sessions per month, plus advanced features like Error Monitoring, Funnels, and AI-powered insights, which FullStory's free plan does not include.
• Hotjar (Contentsquare) integrates AI-powered insights like AI Summaries and Sense Chat directly into its free plan trial, providing immediate value, while FullStory's StoryAI is offered as a separate add-on.
• Hotjar (Contentsquare) provides a more comprehensive suite of tools in its free offering, including Error Monitoring, Performance Monitoring, and Funnels, which are not available in FullStory's free plan.