Snapshot
Squarespace positions itself as a design-forward website builder and business platform tailored for creative and professional service providers with the message "A website makes it real".
As of October 6, 2026 · based on published and archived pages
Recent moves
last 90 days · every move links to its source
- Jul 8 → Oct 6homepage
Introduction of Limited Releases feature: Squarespace added 'Limited Releases' to its core Business Services product list.
- Jul 8 → Oct 6pricing page
Removal of Squarespace Premium enterprise tier from navigation: Squarespace removed the prominent 'For scaling businesses Squarespace Premium' section from its primary navigation and pricing pages.
- Jul 8 → Oct 6homepage
Adoption of 'A website makes it real' homepage tagline: Squarespace updated its primary homepage call-out to 'A website makes it real'.
How Wix wins against Squarespace
- Pitch free entry: Wix lets users 'Start for free. No credit card required', whereas Squarespace requires paid plans starting at $19–$25/mo with only a 14-day trial.
- Highlight full zero-transaction-fee selling: Wix eCommerce promotes selling 'zero plugins' directly, whereas Squarespace charges 2% on online store sales and 7% on digital content/memberships on its entry tier.
- Showcase integrated AI assistant capabilities: Position Wix Harmony and 'Aria, your unfair advantage' personal AI agent against Squarespace's standard built-in AI generation tools.
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