Snapshot
Framer positions itself as an AI design agent that guides users through every step from idea to launch.
As of October 5, 2026 · based on published and archived pages
Recent moves
last 90 days · every move links to its source
- Sep 22blog/changelog
Framer Introduces Skills for AI Agents: Framer released Skills, allowing teams to give AI agents reusable instructions to maintain design and CMS standards.
- Oct 1blog/changelog
Framer Adds Firewall Feature: Framer added a Firewall feature, expanding security capabilities across hosting and enterprise configurations.
- Jul 8 → Oct 5homepage
Homepage Rebranding Around Design Agent: Framer updated its primary homepage headline to focus squarely on being a design agent from concept to launch.
- Jul 6 → Oct 5pricing page
Advanced Hosting and Pro Plan Limits Expanded: Framer increased included static files on the Pro plan and added Firewall rule allowances to Advanced Hosting.
How Webflow wins against Framer
- Highlight full control over custom site architecture and code without relying on agent credits that run out or incur add-on fees.
- Target users frustrated by Framer's strict caps on CMS collections and items (capped at 2 on Basic, 10 on Pro without paid add-ons).
- Point out that critical features like advanced hosting rewrites, custom firewall rules, and A/B testing require costly separate add-ons in Framer.
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