Snapshot
Framer positions itself as an AI design agent that assists users across every step from idea to launch.
As of October 20, 2026 · based on published and archived pages
Recent moves
last 90 days · every move links to its source
- Sep 22blog/changelog
Launch of Agent Skills: Framer introduced Skills to give its design agent reusable instructions, context, and guidance directly on canvas and CMS.
- Jul 22 → Oct 20homepage
Rebrand from AI Website Builder to Design Agent: Framer repositioned its primary homepage headline from an AI website builder to a dedicated design agent.
- Oct 1blog/changelog
Release of Firewall Rules: Framer introduced firewall rules, adding security configurations to hosting and enterprise offerings.
- Jul 15 → Oct 20pricing page
Increased Hosting and File Upload Allowances: Framer raised static file hosting limits and integrated firewall rules into the Advanced Hosting and Enterprise plans.
How Webflow wins against Framer
- Highlight full design control and deterministic site builds against Framer's heavy reliance on AI agents and credit-metered workflows.
- Target scaling organizations looking to avoid Framer's strict tier limits and add-on pricing on items, bandwidth, locales, and firewall rules.
- Position stable production publishing without consumption volatility from monthly credit caps on AI features.
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