Snapshot
Framer currently positions itself as an "AI design agent" that assists with every step from idea to launch, moving beyond its previous identity as a general no-code website builder for designers.
As of September 6, 2026 · based on published and archived pages
Recent moves
last 90 days · every move links to its source
- Jun 9 → Sep 6homepage
Repositioned as an AI Design Agent: Framer has fundamentally repositioned itself from a general no-code website builder to an "AI design agent" that assists with every stage of site creation, from design to CMS management and coding.
- Jun 10 → Sep 6pricing page
Removed 'Scale' Pricing Plan: Framer has removed its "Scale" plan, which was previously priced at $100 per month plus usage, simplifying its offering to Free, Basic, Pro, and Enterprise tiers.
- Jun 10 → Sep 6pricing page
Introduced AI Credits Across Plans: Framer has integrated AI credits into its pricing structure, with each plan now including a monthly allocation of credits to power Agents, Localization, and other AI features, which was not explicitly detailed before.
- Jun 10 → Sep 6pricing page
Added Branching with Previews: Framer has introduced "Branching with previews" as a feature, available on the Pro plan, allowing users to explore changes and share previews before publishing.
How Webflow wins against Framer
- Framer's removal of the $100/month "Scale" plan creates a potential gap for growing professional sites that exceed Pro limits but don't require Enterprise, which Webflow could address with a clear mid-tier offering.
- Framer's new AI credit system introduces usage-based metering for core features. Webflow can highlight predictable pricing without metered AI usage, offering cost clarity for customers.
- Framer's strong pivot to "AI design agent" might alienate users seeking more direct, manual control over their design process. Webflow can emphasize its robust visual development tools for designers who prefer hands-on creation.
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